It's Not How Good You Are, It's How Good You Want to Be
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- Released
- 6/1/03
- Book Genre
- Business & Law, Business, Management, Economic & Industry
Description
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket bible for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.
Product Details
- Place of Publication
- Great Britain/British Isles
- Book Illustration
- 40
- Number of Pages
- 128
- Book Volume
- 6
- 1
- Academic Level
- General
- Contributing Authors
- Paul Arden
- Book Format
- Paperback
- Dewey Decimal Classification
- 158.1
- Dimensions
- 127 x 184 x 13 mm
- Cast & Crew
- Phaidon Inc Ltd (Publisher)
- ISBN-10
- ISBN-13
